top of page

Meet Lula Convenience

Lula is updating its name and logo, signaling a new chapter of innovation for the convenience industry.

Lula Convenience Logo

New year, new Lula!

For more than two years, you’ve known us as Lula Delivery. We’ve prided ourselves on being the operating system of the convenience industry, offering a convenient and unique last-mile delivery solution for stores across the country. And as we’ve grown, so too has our platform, providing tools and analytics to enrich the experiences of store owners and their shoppers. We’re proud to share that we now serve stores in all 50 states and that Lula Stores have sold over one million items through the Lula Store Platform.

Our mission is and always has been to empower convenience retail stores with an all-encompassing platform that connects the world to them, allowing them to delight their customers locally and beyond. But as our vision for the future continued to expand, we too had to evolve our identity to adapt to this growth. The Lula brand should reflect the value we provide to retailers, wholesalers, manufacturers, and other stakeholders in the convenience supply chain.

Going forward, Lula Delivery will now be known as Lula Convenience to better communicate our messaging and usher in a new era of growth and development for the company and for the industry. With a strong emphasis on the convenience industry as a whole rather than just delivery, our aim is to embrace the very industry we are helping to change as our own single, sovereign parent company. In addition to our new name, we are also introducing a new logo and a new domain name for our website. Check us out at

Our Vision for 2023

In 2022, our team laid the foundation for a number of exciting developments that will launch in 2023. These initiatives will enable Lula Convenience to fully provide value to all members of the convenience supply chain, from manufacturer to shopper. In 2023, Lula Convenience will expand its partnerships with convenience wholesalers to a national level, greatly benefiting both distributors and retailers within their respective networks. We will also execute partnerships with global brands and manufacturers to provide new ways for brands to promote products and engage with e-commerce shoppers. Furthermore, our commitment to empowering convenience retailers will remain unchanged in 2023. Through partnerships and integrations with major point-of-sale (POS) technology providers, one of our core priorities will be to maximize inventory and order efficiency in Lula Stores while reducing missed orders and cancellations. It’s more of what we do best, done better than ever.

These are just a taste of the many exciting developments coming next year. These milestones will not only grow and reinforce the value of the Lula Convenience brand, but strengthen the foundation of the industry as a whole. We cannot wait to show you what’s in store for 2023.

Thank you for your continued support as we embark on this exciting new chapter. Stay tuned for more announcements to come, and Happy New Year!

About Lula Convenience

At Lula Convenience, we’re inspired by a single goal: empowering every store to delight their customers locally and beyond. The Lula Store Platform is an all-encompassing e-commerce platform for convenience stores that do not have a secondary sales channel, offering the first multi-vendor platform and a commitment to building a more convenient world. Learn more about Lula Convenience at

For media inquiries, please contact:

bottom of page