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Lula Privacy Policy

Most recent update: August 6, 2021

Lula, Inc (“Lula,” “we,” “us,” or “our”) respects your privacy and is committed to protecting it through compliance with this policy. This Privacy Policy describes our practices on the collection, use, and disclosure of information about you in connection with your use of our website and mobile application (“app”) (together, the “Service”). We wish to be transparent with you about our data practices and to give you control over information we collect from or about you (“Data”). 


Lula offers both consumer services, where consumers can shop at local convenience stores (“Consumer Services”) and business services such as analytics, advertisements, inventory management, and an e-commerce platform (“Business Services”) for such stores.

Please read and understand our Terms of Use ( before continuing to use the Service.  


When you use the Service, Consumer Services, or Business Services, you consent to our collection, use, and disclosure of information about you as described in this Privacy Policy. 


Personally Identifiable Information (PII): Any information about an individual or entity, including any information that can be used to distinguish or trace an individual’s identity, such as name, address, email address, telephone number and demographic information, such as age, gender, and interests, that you voluntarily give Lula in your use of the Service.  


We may collect and store information about you in connection with your use of Consumer or Business Services, including any information you provide, transmit, or as a function of providing the Service to you. We use that information to perform and enhance the Service’s functionality and quality, fulfill your requests, research and analyze the Service, personalize your Service experience, track usage of the Service, provide feedback to Business Services users, display relevant advertising, market Consumer or Business Services, provide customer support and communicate with you. We also utilize this information or Data to secure our Service, Consumer and Business Services, back up our systems, allow for disaster recovery, and comply with any legal obligations. Although all Data or information may not be retained, it is transmitted to our US – based servers initially and stored long enough to provide the Service, Consumer and Business Services.


a. Account Information: If you create a Lula account, we may store and use the information you provide during that process, such as your full name, user name, email address, phone number, address, date of birth, PII or other information you may provide such as your gender, profile picture, device location, or contacts. You can modify some of the information associated with your account through your account settings.


b. Data Collected While Using Consumer Services: If you opt-in and when you interact with, or use, the Service, you have the option to provide your geo-location data. We do not use this data for any other purpose than to provide Services to you. You may choose to not share your location with us.


c. Third Parties: We may receive or provide Data about you to third parties, including those that provide services to you, us or that interact with the Service to better enhance the experience for you. 


If you created your account using your Google, Twitter or Facebook account profile, we may receive certain information from these companies, such as your first name, last name, gender, birthday, email address, and your Google, Twitter, or Facebook ID, which we will use for the purposes of constructing your Lula user account and to sign you in to Lula.

We do not maintain your credit card information. We process credit card transactions through Stripe, Inc (“Stripe”). Information shared with Stripe is treated by Stripe in accordance with the Stripe Privacy Policy: We utilize Plaid Inc (“Plaid”) to manage your bank account information. By using our Service, you grant Lula and Plaid the right, power, and authority to act on your behalf to access and transmit your personal and financial information being transferred, stored, and processed by Plaid.  Information shared with Plaid is treated by Plaid in accordance with the Plaid Privacy Policy:


d. Contacts: You can invite others to join or become your friend on Lula by providing us with their contact information, or by allowing us to access your contacts from your mobile device or third-party sites such as Facebook, Twitter, or Google, to select which individuals you want to invite. If you allow us to access your contacts, we will encrypt and transmit that information to our servers, storing information from users you choose to invite to the Service, but only keeping other information long enough to process your invitations.




a. To Operate, Maintain, and Improve the Service: We may use your Data to perform the Service, maintain the Service, and to better understand you and tailor the Consumer and Business Services to you.  


We may also use your Data for internal research and development, to improve the Service, to offer new products, features and tools, or to suggest that you friend another user, but only to the extent that this is in compliance with applicable law. 


Additionally, if you consent to sharing crash data (should the app crash) with us, we may use that Data to help us analyze the cause of the crash and improve our Service.

b. Communicate With You: We may use your Data to communicate with you, including by email, text (only if you opt-in), or in our app, about new product offerings, updates to the Services, or anything else we think may be of interest to you. You can opt-out of:

a. push notifications by adjusting your device settings;

b. emails by clicking the unsubscribe link in the footer of our messages;

c. text messages at any time through the app or replying STOP or NO to the message itself.  


c. Business Services: We may provide your i) publicly posted content and ii) Data otherwise collected by us, delivered in non-personally identifiable form, to our customers of Business Services, in order to deliver those Business Services, including anonymized analytics. For example, we use Google Analytics to generate statistical and other information about the use of our website or app by means of cookies.  To learn more about Google’s privacy policy, please visit:  You can also learn more about how to opt out of the collection and processing of such information by Google Analytics by visiting this website: We may also use your Data to target and send personalized deals, messaging, or advertising to you.



We neither rent nor sell Data about users without their consent unless anonymized, aggregated, or pseudonymized, which removes all identifying factors. Though, as described more fully in this Privacy Policy, we may license or otherwise provide certain Data to third parties to ensure the Service’s ability to function. 


a. Consumer Services: Certain information about convenience stores is collected with the intention to share publicly and is therefore viewable to the public. A convenience store’s name, location and hours of operation are shared publicly. We share the name, address, and phone number of users of Consumer Services to perform Consumer Services. Some of the other activity through Consumer Services, like how you rate businesses, where you check-in or where your friends check-in on your behalf, which contributions or users you follow, and which businesses you bookmark is also shared publicly. You can limit the public nature of some of these activities through your account settings.


b. With Third Party Partners And Service Providers: We may share PII with third party partners and/or service providers who act on our behalf to enable the Consumer Services, Business Services, and Service to function (e.g., hosting platforms, email programs, and other essential services), and we may also share information, but only in aggregate form, with a Business Services customer. 


We share your PII, notably email address, with an advertising agency to perform advertising functions on our behalf. We do not share your PII with third parties for their own marketing purposes. 


No PII will be shared with third parties, except with your consent or as described in this Privacy Policy, and Lula will not sell PII to anyone. 


c. Other Times: Notwithstanding any other provisions of this Privacy Policy, we may share your Data i) when we believe in good faith that such release is necessary to comply with law or a legal process, including laws outside your country of residence; or to protect our rights, property, or the safety of Lula, our employees, the Service and third parties, ii) with parties bound by contractual obligations to all information confidential as part of or in anticipation of a business sale, merger, consolidation, investment, change in control, transfer of substantial corporate assets, reorganization, liquidation, or similar business transaction or corporate event; or (iii) to engage in any other legitimate business purpose as determined in our sole discretion.




We may engage service providers to perform certain tasks on our behalf, such as storing data, including PII, in connection with your use of the Service. However, when you close your account with us, we will remove PII provided and dissociate public posts and previously purchased items from your account profile, but we may retain information provided to the app, such as previously purchased items, for the purpose of maintaining the purpose and functionality of the Service. We may also retain information to prevent, investigate, or identify possible wrongdoing in connection with the Service or to comply with legal obligations. 


You may close your Lula account within the app by navigating to Settings – Account – Delete Account. After deleting your account, a Lula representative may reach out to you via email to solicit feedback about your experience with the Service. 


We do not respond to “Do Not Track” Signals.



The Service is intended for general audiences and is not directed to children under 13. No one under age 13 may provide any information on our app or website. We do not knowingly collect personal information from children under 13. If you become aware that a child has provided us with personal information without parental consent, please contact us at If we become aware that a child under 13 has provided us with personal information without parental consent, we will take steps to remove such information and terminate the child's account.



You may contact us through the app concerning our Privacy Policy, or write to us at the following address:



Lula may amend this Privacy Policy from time to time. We encourage you to regularly check this page to review any changes we might make in accordance with this Privacy Policy. Unless otherwise stated, any modifications to this Privacy Policy will go into immediate effect after they have been posted to the website or mobile app. If we make material changes in the way we use your Data, we will notify you in an appropriate manner, which may include posting an announcement on our app or website or by sending you an email. If permitted by law, users are bound by any changes to this Privacy Policy when they use the Service and Business Services after such changes have been first posted.

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